If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install?
However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition.
As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?
Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.
The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.
According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. In fact, almost half of year-olds tell us that apps are the way they prefer to interact with or access a brand on their phone—and that jumps to over half when looking at year-olds.
So the battle to find a place on their phones is raging. How many apps are Millennials and Gen Z juggling on their devices? When we asked how many they have downloaded, the average self-reported response was around But they only use about seven apps a day. Even though they might have plenty of apps to choose from, Millennials and Gen Z report that they only use an average of seven out of those they have downloaded every day.
Of course, we know that Gen Z is most likely to use social media apps, while Millennials are most likely to be using email apps.
Almost four in five say they try not to download too many new apps. Millennials are slightly more likely than Gen Z to agree to that statement. Why the app-rehension?
So sorry. Phone memory is a constant concern and battle for young consumers. When asked to select which three apps are their most essential and would be most difficult to go without, the two most commonly selected responses would be considered more of utilities than social or entertainment apps.
Nearly half of all Millennials have their Amazon app accessible on their home screen. Millennials generally show more savvy and sophistication in using their smartphones. They are the most comfortable using their devices one-handed, in part because they know the tricks of the trade to keep their apps within reach.
And they are much more likely to put their apps in folders, which helps with organization and first-screen accessibility. Because they make better use of folders, more than half of year-olds have all their apps accessible within the first two screens of the phone. Across the board we found that Millennials were more likely to claim signs of app addiction. What leads them to be so permissive of an action that tends to annoy them?
Whatever it is, they have only themselves to blame for their annoyance.
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